Western Financial Group

Our Group

Customers have trusted Wyatt Dowling Insurance Brokers as their source for insurance solutions, knowing the latest industry trends and market innovation for over 100 years. Wyatt's licensed brokers have years of experience spent finding you the right protection that suits your needs. Whether you're looking for car/truck, home, business, farm and travel insurance among other products, our experts have you covered.

The company celebrated a major step forward in 2009. Two powerhouse companies, Wyatt Nu Trend Insurance Agency Ltd. and Dowling Insurance Brokers, merged leading to Wyatt Dowling being Winnipeg's largest insurance broker. These firms spent a combined century protecting what Canadians hold most dear.

That tradition continues with the 2016 acquisition of Wyatt Dowling by Wawanesa Mutual Insurance Company, parent company to Western Financial Group. The 11 broker locations operated by Wyatt Dowling were fully integrated into Western's network in March 2018.

Our values


We see a future where people manage risk where they want to, how they want to, and rely on us to be their trusted advisors.


To build long-term relationships by providing
a superior client experience.


We are an opportunity-based culture. We do
not distribute rewards equally. When
opportunities present themselves, those who
deliver the most value are given the

We are an employee-driven culture. We
believe if we focus on them, they will create
value for both our customers and our owners,
the policy holders of Wawanesa.


Giving back
to Winnipeg

Your Wyatt Dowling Insurance Brokers team works to serve and strengthen the Winnipeg community through our charitable arm, the Western Communities Foundation. Formed in 2002, we have donated more than $4.5 million to charitable organizations across Canada.

These dollars are reinvested where we live, work and play through core programs focusing on public health, public housing, education and recreation. Look for our Wyatt Dowling team during one of our main fundraisers, the National Walk to Support the Cause.

Western Communities Foundation